Say hello to Fresh Friends
a monthly subscription to get HPB hoppy beers and lagers delivered right to your door!
But… that’s not all! Most importantly, you’ll also get access to small batch, innovative, hop-focused, ‘Fresh Friends‘ limited beer releases before anyone else.
We’ll kick off the Fresh Friends releases with ‘Fresh Friends #1’, aka a release of Fresh Hop Hello LA. Future Fresh Friends releases will be focused on things like collabs with hop farms, new hop products, and experimental hop varieties.
If you want fresh, experimental, blink-and-they’re-gone beers before they disappear, this is the subscription for you.
What’s Included???
- Each month includes one unique, limited, hop innovation-focused can release (+ other 4-pack releases depending on your subscription).
- Each quarter includes an exclusive discount pin to receive 10% off in the taproom as well as additional Fresh Friends draft ‘league pricing’ on the Fresh Friends beer of the month.
- For joining during the Fresh Friends soft launch period, you’ll get a discount coupon if you decide to join once Fresh Friends officially launches in January 2026.
starting at
$75/qtr.
FINE PRINT
- You must be 21+ to join the club.
- Some exclusions may apply to the discount.
- If picking up, 4-packs must be picked up monthly or they will be forfeited, they can not be rolled over to the next month’s release.
- Shipping or Local Delivery subscriptions will be shipped/delivered within a week of release.
- Aside from this soft launch quarter, memberships will renew quarterly. Renewals are non-refundable. You can cancel anytime in your member portal.
- You must have the pin to receive discounts in the taproom (the discount will be automatically applied when ordering from the Fresh Friends portal).
- Some details still subject to change.
How Does It Work???
- Subscriptions are quarterly (or yearly once the club fully launches), with one Fresh Friends limited release per month (3 releases per quarter/12 releases per year).
- Minimum signup duration is 1 quarter. Signing up for one year brings additional discounts compared to paying quarterly (yearly signups are only available to purchase when signing up for the first quarter of the calendar year, starting with the January quarter).
- Signups for the upcoming quarter will close approximately one month before the quarter starts (or if it fills up).
- You can choose the amount of total 4-packs per month included and procurement method: pickup, local delivery*, or shipping (shipping is only available to CA addresses).
READY TO JOIN?
If trying fresh, cutting edge IPAs sounds like a good time, this is the beer subscription for you.
If you want first dibs on super limited releases you can’t get anywhere else, this is the beer subscription for you.
If you want easy access to HPB hoppy beers in general, this is the beer subscription for you.
JOIN FRESH FRIENDS SHIPPING
Fresh Friends F.A.Q.
Is this subscription just for Fresh Friends releases?
No, If you are part of the Shipping or Local Delivery Fresh Friends subscription, you can add in non-Fresh Friends can releases to your shipment. If you are part of the Fresh Friends Pickup subscription, you can purchase additional beers in person when you pick up.
Can I swap which other beers I receive?
During this initial soft launch quarter (running Oct-Dec) you will be able to select from a few additional beers to include in your shipments, but you will not be able to swap which beers are part of your shipment month-to-month. Once the subscription fully launches in 2026, we do expect to have an option to swap or add beers to your shipment monthly. BUT! During this soft launch, you will be able to add additional beers to your subscription on a monthly basis that won’t be part of the recurring bundle.
When does each Fresh Friends beer get released?
There will be one Fresh Friends release per month. They could be released any time during the month, but we expect each release to happen early/mid-month.
When can I get my Fresh Friends beers?
You will receive an email when the Fresh Friends beers are released, with info about the release, the pickup window, and if you are able to purchase any additional 4-packs of the release.
Will I be able to purchase extra 4-packs Fresh Friends releases?
There will be a very limited amount of extra Fresh Friends cans. Depending on final yield there may be extra Fresh Friends 4-packs for sale, but to guarantee an amount of the limited Fresh Friends 4-packs, you want to join that tier of membership (1, 2, or 3 4-packs included).
How long do I have to pickup my Fresh Friends 4-pack(s)?
You will receive an email monthly when each Fresh Friends release is ready and you have 30 days to pick up your beer from the date of initial release. Four packs not picked up during that window will be forfeited without refund.
Can I have a proxy/trustee pickup for me?
You can set up a trustee/proxy when purchasing the subscription only.
Give me all the details now, please!
Full disclosure, we’re still figuring some final details out. We’ve got a lot locked in, but some pieces are still being finalized. We are also eager for the feedback from the first subscribers, we want this club to fit your beer needs as much as possible, which is a big reason we’re treating the first quarter as a “soft launch”, a time we can test things out, gauge interest, and hear feedback to make the club the best club it can be. More details will come, some here might even change, but this should give a decent idea of how we expect the club to look, and if you want to share any thoughts, feel free to reach out at [email protected] (I can’t guarantee all ideas will be replied to, but they will all be ready, considered, and discussed).
When can I join???
Signups will open near the end of July/Early August for the October-December 2025 “soft launch” quarter (First release in October). Sign up above to be notified when signups begin and to receive a discount on your subscription!
Does this mean Bottle Friends is ending?
Short answer: No! Long answer, Bottle Friends will likely be evolving slightly into a different structure, so there will still be a club to join for people wanting to grab bottles and other items at a discount when this Bottle Friends year expires.
I’m already a Bottle Friend, can I join Fresh Friends as well?
Yes! It’s the perfect companion Bottle Friends for the big, bold, barrel aged beer. Fresh Friends for the lighter, hoppy, fresh beer.
I’m already a Bottle Friend, can I get Fresh Friends beers without joining the club?
This is one of those, “it’s not impossible, but…” type answers. I always want to provide the best experience possible for Bottle Friends members, it’s a club and group of people that are very important to me. So while Fresh Friends will have first access to Fresh Friends releases, it’s not impossible that if there are overages of cans, We’ll be able to provide access to Bottle Friends before general public. But… if we receive such an overwhelming response to the club that all 4-packs are allocated, we will be limited by the size of the release, and instead of Fresh Friends releases being limited releases, they may be exclusive releases instead. In the end, the best way to enjoy the Fresh Friends journey is by joining the club.
What do I do if I have more questions?
Email [email protected] for any other questions.